When Black Friday Starts? Biggest Shopping Day of the Year

Black Friday, the much-anticipated shopping extravaganza, is a day that many consumers eagerly look forward to. It is an opportunity to snag incredible deals and discounts on a wide range of products, from electronics and appliances to clothing and home goods. But when Black Friday starts? In this comprehensive guide, we’ll explore the history and trends of Black Friday, provide predictions for the upcoming year, and answer some frequently asked questions about this shopping phenomenon.

A Brief History of Black Friday

Black Friday has a long and interesting history that dates back several decades. The term itself originated in the early 1960s, when it was used by Philadelphia police to describe the chaos and congestion that occurred on the day after Thanksgiving. The city was flooded with shoppers who flocked to the stores in search of holiday bargains. Over time, the term gained popularity and spread to other parts of the country.

when black friday starts

For many years, Black Friday remained primarily a brick-and-mortar shopping event, with retailers offering deep discounts and opening their doors early to attract customers. However, with the rise of e-commerce and online shopping, Black Friday has evolved into a multi-channel event, with both online and in-store deals. Nowadays, consumers can take advantage of Black Friday sales from the comfort of their own homes, thanks to the convenience of online shopping.

When Black Friday starts?

Black Friday always falls on the day after Thanksgiving, which means that in 2023, it will be on Friday, November 24th. This places it as the fourth Friday in November, a date that millions of shoppers mark on their calendars each year. It’s worth noting that Black Friday is not a static date and changes from year to year, so it’s important to stay updated on the specific date for each shopping season.

Black Friday 2023 Predictions

While it’s still a few months away, we can make some educated predictions about what to expect for Black Friday 2023 based on previous years and emerging trends. Here are some key predictions for the upcoming shopping season:

when black friday starts

1. Early Sales and Extended Deals

One trend that has gained momentum in recent years is the early start of Black Friday sales. Retailers have been pushing the boundaries and offering pre-Black Friday deals as early as October, with promotions running through early November. This trend is likely to continue in 2023, with retailers vying for the attention of shoppers by extending their sales and offering discounts for longer periods of time.

2. Mobile and App Shopping

The shift towards mobile shopping has been evident in recent years, and Black Friday is no exception. According to Adobe Analytics Insights, mobile shopping reached new heights during Thanksgiving and Cyber Week in 2022. More and more consumers are making purchases through their smartphones, and retailers have been investing in improving their mobile shopping experiences. In 2023, we can expect to see an even greater emphasis on mobile and app shopping, with retailers offering exclusive deals and promotions for mobile users.

when black friday starts

3. Retail Memberships and Exclusive Offers

In 2022, the trend of offering exclusive deals and perks to retail members gained traction. Retailers like Amazon and Walmart provided early access to discounts for their membership programs, such as Amazon Prime and Walmart Plus. This trend is likely to continue in 2023, with more retailers offering special incentives and savings for members. If you’re a member of a retailer’s loyalty program, you can expect to enjoy exclusive access to deals and discounts during the Black Friday season.

4. Buy Now, Pay Later Programs

Buy now, pay later programs have become increasingly popular in recent years, and Black Friday is no exception. According to Adobe Analytics Insights, the use of buy now, pay later options surged during Black Friday 2022, with a significant increase in orders and revenue. As consumers seek flexible payment options, retailers are likely to continue offering buy now, pay later programs in 2023, making it easier for shoppers to make purchases without immediate payment.

Black Friday FAQs

With so much anticipation and excitement surrounding Black Friday, it’s natural to have questions. Here are some frequently asked questions about Black Friday, along with their answers:

Is Black Friday the same date every year?

No, Black Friday is not the same date every year. It always falls on the day after Thanksgiving, which is the fourth Thursday in November. Therefore, the specific date of Black Friday changes from year to year.

How often does Black Friday occur?

Black Friday occurs once a year. However, throughout the year, you may come across sales events that use the term “Black Friday” in their tagline, such as Black Friday in July sales.

when black friday starts

Is Black Friday the best time to shop for deals?

Yes, Black Friday is widely regarded as one of the best times to shop for deals. Retailers offer significant discounts across various product categories, making it an opportune time to save money on your purchases. However, it’s important to note that certain seasonal items, such as summer apparel and outdoor gear, may not be included in Black Friday sales.

Are most stores open on Black Friday?

Yes, most brick-and-mortar retailers open their doors to shoppers on Black Friday. Some stores maintain their regular operating hours, while others opt to open early in the morning to accommodate eager shoppers looking for the best deals. However, the trend of stores opening on Thanksgiving Day itself has been declining in recent years, with many retailers choosing to remain closed on this day.


Black Friday is undoubtedly one of the most highly anticipated shopping events of the year, offering consumers the chance to score incredible deals and discounts on a wide range of products. While the specific date may change from year to year, the excitement and anticipation surrounding Black Friday remain constant. As we look ahead to Black Friday 2023, we can expect early sales, increased emphasis on mobile shopping, exclusive offers for retail members, and the popularity of buy now, pay later programs. So mark your calendars and get ready to take advantage of the amazing deals that await you on Black Friday!

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